Apple has just unveiled its financial results for the second quarter of the year, and the least we can say is that they are half-hearted on hardware, and excellent on services. The problem is that the firm is suffering the consequences of the decline in sales of iPhone, and thus displays overall results down 5% compared to the same quarter as last year. But in the hardware, the iPhone is not alone. And several products continue to show exceptional performance, especially the Apple Watch, and the AirPods. The Apple Watch has had its best quarter off holiday, and set a new record for revenue at $ 5.1 billion
The AirPods are one of the biggest cartons of the firm
The AirPods, they, continue to generate a sustained demand. Tim Cook quipped at the announcement of the results, explaining that they had become "nothing less than a cultural phenomenon" - having recently been the subject of viral memes. And this translates into very serious results - which still force Apple to increase production to meet demand. The company's managers suggest that the wearable figures for the end-of-year period would have been significantly better if the AirPods were not regularly out of stock.
A situation that continues - although today to a lesser extent - since the launch of these wireless headphones in 2016. And this is also probably what explains their popularity at the end of the year holidays 2018 : despite breaks, this holiday season was the first since the launch of the product where the firm was able to produce enough AirPods. After having largely missed the holiday season 2016 and 2017, the AirPods have since become more popular. And this despite a rather timid update: the AirPods 2 bring essentially compared to the v1 a new wireless charging case - also compatible with the first version of the headphones (and available separately) ...
