McDonald's announced the acquisition of Israeli company Dynamic Yield, which specializes in the use of Artificial Intelligence to provide consumers with a personalized experience. The fast food giant said it would use the technology of the start-up to customize the elements displayed on the menu boards at Drive, the proposals evolving according to the weather, the attendance of the restaurant and the restaurant. time of day. You will be more likely to see a McFlurry appear in summer rather than winter for example.
McDonald's bets on Artificial Intelligence
The AI will also serve to offer additional products to customers. This is already the case on the control terminals present, and this can make the experience quite frustrating. McDo tries to make you consume more and you waste time saying no you do not want a dessert or an extra burger before finalizing the operation. With algorithms, again, product suggestions should be more relevant. But that should not take away the unpleasant sensation that you're being forced to do it.
McDonald's acquisition of Dynamic Yield has not been formalized. The Wall Street Journal talks about a transaction worth more than $ 300 million. The company's technology has already begun to be tested in the United States since 2018. It will be democratized in the majority of the chain's establishments in the country before landing in important international markets.
