Apple will market a limited series of crunchy apples, announces the Cupertino company in a statement on its website. Sold at a unit price of $10, they will give access for a limited time to a private lounge, where fans can recharge their iPhone, Apple Watch, iPad or their AirPods. "Surprises" are also planned.
Apple will sell already-crunched apples to the "most dedicated fans"
According to an Apple Store employee on Twitter, this show was originally intended to highlight the AirPower, the aborted wireless charging mat Apple. Finally, it will be necessary to be satisfied with a BoostUp Wireless of Belkin or a cable Lightning on the spot.
"These apples are reserved for our most dedicated fans," says Tim Cook, Apple's CEO, on his Twitter account. "We thought of all these people who are lined up in front of the Apple Store to wait for the release of an iPhone" continues the leader. The apples will be exclusively offered to people who have been waiting for several days in front of the shop. Apple does not specify how long it takes to camp in front of an Apple Store to have the right to buy a crunched apple. It is expected that this decision will be left to the discretion of the store staff.
More than an apple, it's a pass, says Apple
"Thanks to these apples, the people who line up will be able to take a few hours of warm rest in a dedicated lounge. Obviously, we can not guarantee that they will find their place in the waiting line when they come out, "warns Dan Mansana, Logistics Manager at the Apple Store in Fresno, California.
"More than an apple, it's a pass for an extraordinary experience," says the executive. In the living room, entertainment will be offered to fans, in order to pass the time. For the moment, Apple keeps the planned activities in silence. According to rumors, fans will have a new overview of the content that will be available on Apple TV +, Apple's VOD service, or games that will be part of Apple Arcade.
To conclude, Dan Mansana said that the apple was not really crunched. "It was simply cut out to represent the Apple logo. You will be able to taste it, "reassures the manager, who expects the buyers to keep the fruit as a souvenir.
Apple will only sell 100 apples at each event. The operation will begin in September 2019, with the release on the market of the iPhone 11, also called iPhone XI. What do you think of this initiative? Is this a good way to make waiting in front of an Apple Store more bearable? We are waiting for your opinion in the comments.
