Natural referencing? You have probably heard it already. But although this term is quite common, many people still do not know what it's all about. Yet, SEO is essential today. It is therefore wise to see the reasons to optimize its site for SEO, and especially how it works.
Why optimize your site for SEO?
Simply to optimize your visibility on the internet. Indeed, according to a study:
80% of people have a computer
For youth, this rate increases by 95%
Google and the most visited
85% of Internet users search for more information on the internet before embarking on the purchase of an object.
But that's not all. It has also been noted that appearing on the first page of Google is essential because 87% of people will not visit the second page of Google.
Finally, optimize your site for SEO, because all your competitors already do. Thus, to continue to increase your visibility on the web, you have to be fairly competitive on the internet.
SEO is for whom?
In short, natural referencing is for anything that wants to improve its visibility on the internet.
Whether you are a company, an entity, an association, an organization or an individual, natural referencing concerns you as soon as you have one or more sites and want to generate your traffic.
Using SEO is simply a guarantee that allows you to have a site visible on the internet and will be visited for a large number of people.
How does it work?
At first glance, note that Google is a robot, and of course, its behavior is predictable. In addition, all professionals know that to position themselves on the first page of search results, you have to follow certain rules.
To optimize the site, you must first choose the keywords so that they are in harmony with your theme. Only, avoid exaggerating. 3 to 4 keywords are enough for a text of 500 words.
On the other hand, the content must be unique, non-duplicated, convincing and relevant. For sentences, use short, simple sentences to make the text easier to understand.
And finally, we must not forget the tags and meta description (the summary of the text which has about 160 characters).
