Apple has always adopted a premium product strategy at a very high price, which everyone can not afford. Problem, in the smartphone market, the devices of the Cupertino company seem less and less worth the price at which they are displayed. We now have among brands using Android mobiles at the excellent value that are as good or better than the iPhone photo or in terms of user experience. The main arguments for buying an iPhone are now iOS and the desire to stay in the Apple eco-system because it is more convenient when using other devices or services of the brand.
IPhone sells better in India and China since price cuts
As a result, iPhone sales are steadily declining. One of the solutions to try to stop this phenomenon is to impose itself in the developing countries, where the rate of equipment has not yet reached saturation. China and India are the priority targets for manufacturers because of the population of these two countries. But even if the purchasing power is increasing, especially in China, the high prices of the iPhone do not make very popular devices.
Apple has decided to make an exception and has tried to lower prices in India and China to see the market response. And surprise (no), more affordable smartphones are selling better. The apple brand no longer provides accurate figures, but Tim Cook said during the company's earnings last quarter that "better performance" had been seen in India following the price repositioning. A similar effect had already occurred in China.
Do not expect too much to see the American group make such efforts in Europe, but who knows: if the demand drops sufficiently in the coming years, Apple may well review its prices also by us. The probabilities are in any case a little higher than a few years or even months ago, when the apple brand hammered that its iPhone was sold at the right price and refused to admit that the tariffs were high.
