Google has announced for several months that he was working on the integration of AMP technology in Gmail to make emails more dynamic. AMP is a simplified version of HTML that allows you to create rich and interactive web content in a lightweight format. This technology was first used by Google to allow developers to create faster mobile versions of their web pages. From now on, AMP invites itself into emails to make them more interactive. You will be able to perform various actions directly in your messages.
What's changing with AMP for Gmail?
For years, emails have not changed much. We can certainly talk about the creation of attractive emails through the various newsletters services, but these developments remain primarily aesthetic. The goal with AMP for Gmail is to modernize the inboxes, one of the places where people spend a lot of their time, as Google announced in a post published in February 2019 on his blog.
Beyond the cosmetic evolutions of electronic messages, it is now a question of creating emails that behave like web applications, with integrated functionalities. The ability to click on links is one of the few interactive features of traditional email. Now you can perform different actions within messages without ever leaving your inbox.
For example, you receive an email to answer a survey. Normally, you must click on a link to go to the page provided for this purpose. From now on, it is possible to answer the survey directly with the form integrated into the email. You can also book a hotel on Booking, scroll through Pinterest images to infinity, order products from Gmail by receiving offers.
Google has started deploying AMP technology in the web version of Gmail. But you will not necessarily need Google's email service to read dynamic emails. Other messaging services like Outlook.com, Yahoo Mail or Mail.ru are compatible with AMP technology.
Google explains that for services that do not yet integrate support, users will still be able to read dynamic emails in simplified version. In addition, support for the technology is also planned for the mobile version of Gmail. We open a small parenthesis to remind that Inbox by Gmail permanently closes April 2, 2019, for those who use this application.
Finally, as for traditional newsletters, the creation of dynamic emails requires knowledge of an interactive content creation language: AMP in this case. Google gives more information about this at this address.
Beyond the cosmetic evolutions of electronic messages, it is now a question of creating emails that behave like web applications, with integrated functionalities. The ability to click on links is one of the few interactive features of traditional email. Now you can perform different actions within messages without ever leaving your inbox.
For example, you receive an email to answer a survey. Normally, you must click on a link to go to the page provided for this purpose. From now on, it is possible to answer the survey directly with the form integrated into the email. You can also book a hotel on Booking, scroll through Pinterest images to infinity, order products from Gmail by receiving offers.
Google has started deploying AMP technology in the web version of Gmail. But you will not necessarily need Google's email service to read dynamic emails. Other messaging services like Outlook.com, Yahoo Mail or Mail.ru are compatible with AMP technology.
Google explains that for services that do not yet integrate support, users will still be able to read dynamic emails in simplified version. In addition, support for the technology is also planned for the mobile version of Gmail. We open a small parenthesis to remind that Inbox by Gmail permanently closes April 2, 2019, for those who use this application.
Finally, as for traditional newsletters, the creation of dynamic emails requires knowledge of an interactive content creation language: AMP in this case. Google gives more information about this at this address.
