Amazon wants to provide a free delivery service in one day or even the same day for its premium subscribers. The launch has already started and will be progressive. The goal of the US group is to also become a benchmark for emergency purchases, which should hurt even more online and physical competition.
Amazon is preparing a same-day delivery offer for Prime customers, said Brian Olsavsky, the US group's financial executive, at a video conference commenting on Amazon's results for the first quarter of 2019. "We're working to move the delivery to two days to a single day, "he said in statements relayed by The Verge.
Amazon Prime: same-day shipping in the boxes
Currently, there is already the possibility of being delivered the same day, but the possibilities are limited. In France, only a few areas are covered: Paris, part of the Paris region (postal codes eligible), Lille, Lyon, Marseille and Aix-en-Provence. Shipping costs are also high: 9.99 dollars per shipment for media articles (Books, Music, DVD, Software and Video Games) and 12.99 dollars per shipment for other eligible items. The price is reduced to 4.99 dollarss for Premium subscribers (free if the amount of the order exceeds 25 dollars).
Olsavsky says that Amazon is already experimenting with the same day free delivery with no minimum purchase for Premium subscribers, but it will take a long time for the majority of users to enjoy. Amazon is working with carriers to improve its logistics and make it all possible. The launch of this offer has already begun in North America and will be extended internationally gradually.
The goal is to make Amazon even more indispensable and to convince consumers that it is also becoming a solution for emergency purchases. A way to further increase its market share to the detriment of its competitors, online and in physical store.
